Nielsen Extends Chinese TV Ratings to Rural Areas

24 May 2006

    BEIJING - A joint venture between WPP Group and VNU, AGB Nielsen Media Research, has launched a $35 million (€27.24m; £18.56m) project to include rural viewers from China's most populous regions in its ratings for the nation's vast TV market.
    The venture will monitor around 900 million Chinese in fifteen provinces and regions by the end of 2007, giving advertisers new information on viewer habits in rural areas.
    The expansion beyond the urban areas of nearly one hundred Chinese cities will also help AGB/NMR compete against local ratings market leader CSM Media Research.