NewsCorp Continues Internet Onslaught

09 September 2005

Media giant News Corporation is pursuing its aim to become a major internet player with the acquisition of US video game firm IGN Entertainment.

NewsCorp has agreed a $650 billion (€524m; £353m) cash deal for the business, which runs a number of websites including and Rotten Tomatoes - a film review site.

Chairman/ceo of NewsCorp, Rupert Murdoch, has set aside $2 billion to buy up online businesses. His latest purchase will join Scout Media, a sports web company, and social networking site Intermix, in the stable. Talks are still going on with Blinkx, a privately owned web search engine headquartered in San Francisco.

The acquisitions are being made as Murdoch, and other media magnates, realise advertising revenues and audiences are shifting away from traditional media to the internet.

Data sourced from Financial Times online; additional content by WARC staff