The News Corporation media empire is extending its reach into the Asian television market via a tie-up with Indian conglomerate Tata Group to launch a pay-TV satellite network.
The 20 billion rupees ($428m; €333m; £225m) venture through NewsCorp-controlled Star TV is branded Tata Sky and is 80% owned by the Indian company. Star's share is limited because it is already a broadcaster in the sub-continent.
Hypes Tata Sky ceo Vikram Kaushik: "We have an almost unlimited potential here. More than 60 million homes are connected to cable, but 110m homes do not have a TV set."
Customers will have to pay the initial cost of Rs3,999 for a satellite dish and set-top box plus around Rs200 a month for the service which offers 55 channels. It will launch in three hundred Indian cities and roll-out across the subcontinent over the next year.
Data sourced from MediaGuardian.co.uk; additional content by WARC staff