New tech brands emerge in Asia

05 December 2011

BEIJING: A range of challenger brands in the technology category are emerging from Asia, according to a report by Deloitte assessing the region's 500 fastest-growing firms in the sector.

Yihaodian, the Chinese ecommerce site, headed the charts, having posted a three-year growth rate of 19,218%. It sells 120,000 goods, offers same-day delivery in many areas and boasts sophisticated digital customer relationship management tools.

"Yihaodian is a company that values both speed and innovation," said Gang Yu, its CEO. "We led in cooperation agreements with web portals, social network sites, gaming sites and other websites.

"It's only been three years since Yihaodian was founded and we're still in the high-growth stage. We are very confident of healthy and rapid growth, as long as we keep paying attention to customer experience and maintaining our core competencies."

Taking second place was Silicon Mitus, a South Korean semi-conductor manufacturer with a three-year growth rate of 9,336%. Tendyron, the Chinese software group, followed on 9,150%.

Jiaxing Mbaobao Technology, also from China, was fourth, having become one of the leading designers and distributors of bags. The online specialist has a research centre in Venice, a presence in Tokyo, and an English-language site targeting North America.

The company, which has a three-year growth rate of 6,228%, was praised for adopting the concepts of "fast fashion", "fast marketing" and "fast logistics", and serves over 1m customers, selling brands like Feel Young, Love Match, Keit Town and Vemo.

Closing out the top five was Giga Solar Materials, last year's top-ranked firm, with three-year growth of 5,560%. The green energy industry is predicted to witness a significant expansion in the next few years, promising considerable future opportunities.

Overall, Taiwan contained 133 of the featured firms, ahead of the 96 headquartered in South Korea and 96 located in China. Coming some way further back was Australia on 53 and India on a total of 43.

By segment, semiconductor and electronics manufacturers made up 166 members of the list. Internet operators contributed 82 organisations, while the software category housed 57.

"We've seen Asia-Pacific's most dynamic and highest-growth companies power through the global financial crisis ... as the region shifts away from traditional Western export markets to more intra-regional and domestic demand model," Yoshitaka Asaeda, leader of Deloitte's Technology Fast 500 Asia Pacific programme, said.

Data sourced from Deloitte; additional content by Warc staff