New York Shop Wins $30m McKinsey Joint Venture

15 November 2000

DiMassimo Brand Advertising, New York, has been awarded the $30 million advertising and media business for, a new company based in Johannesburg, South Africa.

The start-up, a joint venture between South African Airways and global management consultancy McKinsey & Company, is set to launch a worldwide transactional website targeting both travellers and travel agencies.

News source: New York Times