New Year Dip for US Magazine Ad Pages

15 February 2005

After a steady rise through eight consecutive months, advertising page growth in US consumer magazines came to a juddering halt in January.

Figures from the Publishers Information Bureau show ad pages fell by 0.4% compared with the same month in 2004 after increases of 10.4% in December and 3.8% in November.

The falloff follows a modest turnround in ad page demand during 2004, which saw total page sales rise 3.8% over 2003.

By category, January ad pages declined in eight of the twelve major sectors. The largest decline came in technology, down 16.8%. The largest increase came in ads for food and food products, up 36.9%.

Data sourced from New York Times; additional content by WARC staff