New Senior VP Marketing at McDonald’s

26 February 2001

McDonald’s, having recently denied it planned a marketing shake-up, will today announce the appointment of a new senior vp for US marketing, Tom Ryan.

Ryan, currently chief concept officer, is to replace Larry Zwein who becomes senior relationship officer for the burger baron’s Asia/Pacific/Middle East/Africa group.

Both appointments take effect March 1.

News source: Advertising Age - Daily Deadline