New Look for MediaCom After P&G Shock

22 July 2004

Still reeling from the loss of its Procter & Gamble North America media planning account last week, Grey Global Group's MediaCom Worldwide network has dusted itself down and repositioned with a new logo and new website.

Dropping its 'Closer to Clients' approach, the updated positioning 'People First, Better Results' reflects the company's new focus on consumers.

Alexander Schmidt-Vogel, MediaCom's ceo, extolled its customer-friendly approach which "understands the people, the consumers and customers that we reach through our media campaigns, better than anyone else."

There remains a growing cloud of uncertainty on the horizon, however, following the decision of parent company Grey to put itself up for sale.

Data sourced from: BrandRepublic (UK); additional content by WARC staff