New Hand to Take OMD Worldwide Tiller

17 November 2008

NEW YORK: Mainardo de Nardis (pictured), who stepped down as ceo of Aegis Group in May – and has apparently been on 'gardening leave' ever since – will take the mirror role at Omnicom Group's OMDWorldwide, starting early in the first quarter of the new year.

The post has been quasi-vacant since the former incumbent's departure eighteen months ago, with Daryl Simm, head of Omnicom Media Group, minding the OMD shop in the interim.

Says Simm: "We have had an excellent year with global business with Renault/Nissan, Visa, and Intel [wins]. The business is clearly going in the direction of global client consolidation with more sophisticated needs.

"We looked at him [de Nardis] in terms of his profile and with his international experience as ceo of Mediaedge before becoming ceo of Aegis Media, and [his] profile and experience with international business and clients is really a great fit in the context those global client needs."

Data sourced from; additional content by WARC staff