New Freesheet Targets Young New Yorkers

18 September 2003

The New York newspaper market is becoming even more crowded, with the launch of a new freesheet.

AmNewYork is backed by media group Tribune, which will take a majority stake in the project. However, operational control will remain with Russel Pergament, the entrepreneur behind the scheme and the founder of Boston’s Metro freesheet.

The new title has no shortage of competition. The city’s paid-for papers include the New York Times, New York Observer, New York Sun, New York Daily News and New York Post, and there also free publications such as the Village Voice, New York Press and satirical magazine The Onion.

AmNewYork will target young Manhattan commuters, a group whose interest in the existing newspapers has been dwindling. Tribune believes the title’s audience will be different from that of its suburban tabloid Newsday. “The size and demographics of [the city’s] commuter market make this an attractive investment,” declared publishing president Jack Fuller.

However, this form of freesheet has so far struggled to take off in New York. Two years ago, the Daily News had to abandon a free newspaper aimed at after-work commuters.

Data sourced from: Financial Times; additional content by WARC staff