New Bidder Enters UK Digital Licence Auction

24 May 2002

A new hat has been thrown into the ring in the auction of the British digital terrestrial TV licences formerly in the hands of failed platform ITV Digital.

The freshly flung headgear belongs to Sirius Retail Television, owner of digital channels devoted to home shopping and chat, which expressed an interest after the Independent Television Commission agreed to extend the bidding process [WAMN: 22-May-02].

Sirius is currently putting together a final proposal. The firm may make an independent bid for the licences, but it is also in talks with the group of broadcasters attempting to form a coalition to gain the licences for a free-to-air platform.

Data sourced from:; additional content by WARC staff