Nestlé UK to Retract Online Marketing Blunder

02 June 2004

Nestlé has received a rap on the knuckles from health campaigners in the latest attack on advertisers promoting junk foods to children.

The world's largest food company owns hundreds of vending machines across the UK, including the All Stars Bulk machines, aimed at seven to 15 year-olds. These are stocked full of chocolate and confectionery, and online marketing advice to vendors even details how to "optimise" their display, then "watch them [children] try and resist".

Nestlé excuses this as an "oversight", insisting that the marketing blurb is not in printed material supplied with the machines. "Nestlé takes a very responsible view towards our relationship with school children … [and will] change the relevant text on the website", according to a spokeswoman for the company.

In a move to improve its image and comply with increasing clampdowns on the targeting of ads promoting unhealthy foods to children, Nestlé has recently launched a new vending machine, the Refuel Pod. This provides low-fat, nutritional snack alternatives, although its description is notably absent from the Nestlé website.

Data sourced from:; additional content by WARC staff