Nestlé Dangles $1.5bn Media Carrot

17 March 2004

The planet's largest agency holding groups are licking their lips as Swiss-headquartered food and beverages titan Nestlé dangles its estimated $1.5 billion (€1.23bn; £0.83bn) global media planning and buying account.

Among the salivating throng are WPP's MindShare, Omicom's OMD. Interpublic's Universal McCann WorldGroup, and Publicis' Optimedia.

Just two months into the job, Nestlé's new evp for worldwide marketing Ed Marra is "looking at where he can achieve cost savings", according to insiders. Media is high on his list and a decision is expected come summer.

All calls are being referred to Vevey HQ, where in traditional Nestlé style no-one is lifting their handset!

Data sourced from:; additional content by WARC staff