Nearing Half of Adult Britons Now Shop Online, Report Claims

27 May 2008

LONDON: Forty-one per cent of Britons will shop online this year, up from just 2% a decade ago. So says the 21st Century Life Index, a report into the future of technology commissioned by telecoms titan BT.

Shopping and banking are two of the main reasons attracting Britons to the internet in burgeoning numbers. In addition to the charms of online shopping, internet banking is another main driver.

Of the one thousand-plus survey sample interviewed by Ipsos MORI, 40% cited online banking as the main reason for their cyber migration.

Commerce apart, the internet is fast becoming the most popular way for people to stay in touch with family and friends. A decade ago, 44% of Britons used the web for this purpose.

In 2008 this figure is expected to hit 74%.

Data sourced from; additional content by WARC staff