THE TWENTY-SECOND John Caples International Awards annual ceremony was held at the New York Marriott Marquis on 24 February with nine UK dm shops grabbing a record twenty awards between them. Top of the roost was DP&A with two first places and two seconds - three for its work for Orange, the fourth for Goldfish.
Also crowing triumphantly was Barraclough Hall Woolston Gray which gained a first in the business non-profit sector for its Persil / Comic Relief fundraising campaign, plus a second place for Volkswagen and a third for British Red Cross. Two second prizes went to WWAV Rapp Collins (Oxfam; and a joint legacy ap-peal for six UK charities) plus two third places (Imperial Cancer Research Fund and Yellow Pages); while sister-shop WWAV Rapp Collins Scotland won a second place for Tennent Caledonian Breweries. Craik Jones Watson Mitchell Voelkel scored yet again for its Land Rover work, gaining second place alongside a third for its Mini campaign. JDA also won two third prizes for its Department of Social Security work.
Other winners were Lowe Direct (a brace of seconds, respectively for Saab and DMA Scotland), while the former Jones Mason Barton Antenen gained third place for Compaq. The Irving Wunderman Award went to Chris Jones, creative director of Craik Jones Watson Mitchell Voelkel, for his "outstanding body of work and illustrious career spanning twenty years in direct marketing".