NBC Kick-Starts Global Growth with UK TV Production Firm

22 August 2008

LONDON: NBC Universal has acquired London-headquartered independent production firm Carnival Film and Television, a move intended to help double its overseas revenues by 2010.

Carnival has produced shows such as Hotel Babylon for the BBC – shown in the US on BBC America – as well as Midnight Man and Harley Street for commercial broadcaster ITV. It is expected to be subsumed into the NBC unit focusing on international production.

The estimated $55 million (€37.2m; £29.4m) deal is part of NBC's plan to take a more international approach to developing ideas, producing shows and licensing rights.

The TV titan wants to double the value of its international income to 30% of total revenue in two years, and is also said to be considering similar deals in Spain, France, Russia and India.

NBCU ceo Jeffrey Zucker said: "International growth is one of our key strategic priorities, and that includes boosting our ability to create programming for specific local audiences around the world."

Data sourced from New York Times; additional content by WARC staff