NBC Donates Air Time to $50m Pro Bono Ad Campaign

23 May 2001

Television network NBC has agreed to participate in a pro bono ad campaign focusing on Hispanic education issues, unveiled yesterday by the Association of Hispanic Advertising Agencies.

Daisy Exposito-Ulla, campaign chairman and president/chief operating officer of the WPP-owned Bravo Group, revealed that several English-language media groups – among them NBC – had contributed air time and print space worth $50 million. Another participant, Yahoo!, has agreed to run the ads on its Spanish language website.

The ads – all available in TV, print, radio and online formats – have been produced by three agencies. Treatments from Miami’s BVK/Meka and Dieste & Partners in Dallas encourage Hispanic parents to become involved in their children’s education, while the Bravo Group has created a campaign urging Hispanics to enter the teaching profession.

News source: Advertising Age - Daily Deadline