Murdoch Pledges Different Slant on Business News

15 October 2007

NEW YORK: Rupert Murdoch's long-awaited Fox Business Network makes its debut today (Monday), accessible to some 30 million US satellite and cable television homes.

The new service, enhanced by the expertise of News Corporation's newly acquired Dow Jones Group and its flagship Wall Street Journal, promises to take a simpler "Main Street" approach to the world of business and finance.

FBN's program lineup has been kept firmly under wraps but Murdoch recently promised analysts: "It's going to be very different. We're looking for different things, a different initiative, a different look; you'll see an exciting channel starting."

He said FNB, headed by Fox News Channel chairman/ceo Roger Ailes, would try to focus on telling success stories rather than dwelling on "failures and scandals and politics", a snide reference to number one rival CNBC.

A slight hitch to proceedings is the current content-sharing deal between CNBC and the WSJ, which runs through 2012 - a deal that some analysts believe Murdoch may try to overturn.

Data sourced from Sydney Morning Herald; additional content by WARC staff