Murdoch Launches Wall Street Journal Down Under

02 November 2007

NEW YORK: News Corporation has taken a small step in expanding the reach of its about-to-be acquired Wall Street Journal after launching a daily branded page in the business section of its Antipodean broadsheet, The Australian.

The agreement between Dow Jones - the WSJ's parent company - and The Australian also allows for content from the US business daily and DJ newswires to appear Down Under.

The Australian had signed a content-sharing deal in 2004 with one of the WSJ's main rivals, the UK-based Financial Times, which now also prints an edition in Australia.

Data sourced from Wall Street Journal Online; additional content by WARC staff