Murdoch Enlists Wife in MySpace Chinese Launch

21 September 2006

NEW YORK: Wendi Deng, aka Mrs Rupert Murdoch, is to advise the Australian-born media magnate on the launch of News Corporation's MySpace social networking website in mainland China.

Deng not only knows her commercial onions - more importantly she speaks fluent Mandarin [standard Chinese]. "We have to make MySpace a very Chinese site," Murdoch told a New York media conference organised by Goldman Sachs. "I have sent my wife across there because she understands the language."

Born in China as Deng Wéngé (the latter name meaning Cultural Revolution), Mrs M is an MBA alumnus of Yale University and former executive of her husband's Hong Kong based Star TV operation.

The once-British site was acquired last year by NewsCorp for $580 million (€457.3m; £308.05m). In China, however, it will almost certainly have local partners, who together will likely hold around 50% of the property.

MySpace currently adds around 1.5 million new users globally every week and recently surpassed 100m registrants.

Data sourced from Financial Times Online; additional content by WARC staff