Mouse Saviour to Helm Aegis France

29 March 2004

London-headquartered global media and market research specialist Aegis Group has appointed Philippe Bourguignon as chairman of Aegis Media France.

The ultra-high-profile Bourguignon, who put the boeuf back into EuroDisney after the Magic Kingdom mislaid its wand, until recently served as co-ceo of the World Economic Forum. These days he is a serial company director, sitting on the boards of eBay, European bank Dexia-Bil and Paris daily newspaper Liberation.

Says Aegis ceo Doug Flynn, clearly proud of his new catch: "Jerry Buhlmann, our ceo Aegis Media Europe, and I are very much looking forward to welcoming Philippe Bourguignon. He is a well-known and highly respected business leader in Europe who will bring to our group his experience in brand development and his corporate vision."

Bourguignon joins Aegis in early April.

Data sourced from: BrandRepublic (UK); additional content by WARC staff