Mouse House to Take £1 billion in Online Revenues

12 March 2008

PALM BEACH, Florida: The Walt Disney Company projects it will earn a cool $1 billion (€650.7m; £495.9m) in revenues from online properties in 2008, ceo Robert Iger told the assembled Mammonistas at the annual Bear Sterns Media Conference.

Disney, he said, had been "fairly aggressive" in expanding onto the web to extend consumer contact with its most popular franchises and create new revenue streams. "If we're not there, [the public] will just access someone else's content."

But online income remains a small fraction – less than 3% – of the Mouse House's $35.5bn overall annual revenues, which in its last fiscal year realized a net profit of $4.7 billion.

Data sourced from Business Week (online) / Associated Press; additional content by WARC staff