Consumers in gloomy mood

04 January 2011

LONDON: Most consumers in major markets including Germany, Russia, Spain and the US are pessimistic about their personal prospects, a study has found.

News agency Reuters partnered with research firm Ipsos to survey 18,000 people from 24 countries across the globe to gauge current popular perspectives covering the fiscal climate.

Some 77% of contributors expected this year would be "better" than 2010, and 51% thought the "world will be a better place in 2011."

However, 48% of the sample agreed that 2010 had proved a "bad year for me and my family" as a result of the recession.

The key objectives for the coming 12 months include increasing earnings on 21% and saving more money on 16%, the same total as for taking tighter control of personal or household budgets.

Elsewhere, the number of respondents who believed their financial situation should be stronger in June 2011 peaked at 91% in Brazil, 69% in India, 60% in Argentina and 59% in Indonesia.

A majority of those polled in Mexico, South Africa and China shared this optimism, but the total fell to 48% in Saudi Arabia.

Turkey registered 41%, while Canada and Sweden both posted 38% and Russia 37%, ahead of Australia's 35% and America's 34%.

Scores fell to 29% in Germany, and hit just 28% concerning South Korea, 26% in Spain and Poland, and 23% in Hungary.

Positive perceptions reached only 17% when Britons were questioned, measured against 16% in Belgium and 13% in Italy.

Overall, Japan and France were the gloomiest nations, with optimism scores of just 11% and 8% respectively.

Data sourced from Reuters/Independent; additional content by Warc staff