Montreal Moments: 'The Pursuit of Truth' and 'Consumer Sophistication'

25 September 2008

MONTREAL: WARC's James Aitchison reports from ESOMAR's 61st Annual Congress ... 

This year's Congress – the first on non-European soil – opened with a jazz fanfare and five-minute acrobatics display. We are in Montreal, after all, home of the eponymous jazz festival and international circus phenomenon, Cirque du Soleil.

But the volley of opening words from ESOMAR's various great and good touched on the less celebratory crisis that is engulfing world financial markets. No one offered an opinion as to how this might affect market research, but for a conference styling itself around the theme of frontiers, it seems that there's a whole new one looming on the horizon.

The pursuit of truth …
(to read on click here.)

Data sourced from WARC staff