Mobile web use rises in Germany

04 April 2011

BERLIN: Consumers in Germany are using the mobile internet for an increasingly diverse range of activities, a report has revealed.

Research firm Enigma GfK surveyed 1,179 people, and based on the findings estimated that a third of the country's 49m online population owned a web-enabled mobile phone.

The report also found that the number of individuals actually using the mobile web was 10.6m, with the number who make transactions from their phone hitting 5.4m.

This latter figure includes 2.6m downloading games, 2.1m buying music, and 2.1m leveraging banking platforms.

A further 1.4m shopped online for goods and services, an area which is expected to witness rapid growth going forward.

Sending and receiving email was the most popular mobile media pastime, on 6.9m, as sharing photos secured 5.6m, and navigation tools - for example maps and geo-location properties - posted 5.5m.

Weather forecasts proved the top editorial genre, with an audience of 5.9m consuming this content on their mobile, standing at 3.7m for current affairs and 3.6m regarding sports.

Elsewhere, 5.4m members of social media sites like Facebook and StudiVZ logged on from a wireless device, another 5m Germans streamed video using portals such as YouTube, and 900,000 read blogs.

Data sourced from Enigma GfK; additional content by Warc staff