Mitsubishi Plans Canadian Expansion

01 March 2001

Cypress, California-based auto manufacturer Mitsubishi Motor Sales of America has announced it intends to move its retail operations into Canada in early 2003, opening 51 dealerships in the initial twelve months.

Mitsubishi added that it will hand the ad duties for the new market to its US agency Deutsch in Marina del Rey, California.

News source: Advertising Age - Daily Deadline