MindShare Plans Major Reshuffle

21 April 2008

NEW YORK: WPP Group has announced a major restructuring of its global media network MindShare, which will be divided into four separate disciplines: business planning, content creation, media buying and client services.

The move will combine the various elements of MindShare – including its digital arm, MindShare Interactive – into these four overarching areas.

The intention is to clearly define what the company is offering, and also to demonstrate the clear value of each of the functions,

Says Scott Neslund, ceo of MindShare North America: "It's better to reinvent business when you are doing well. Our goal is to provide stronger leadership for our partners. We think media should be at the center."

MindShare has been operating for 11 years, with global billings of over $21 billion (€13bn; £10.5bn)and 97 offices worldwide. Its major clients include Unilever and IBM, and it is the largest media buyer in the US.

Data sourced from AdAge.com; additional content by WARC staff