Miller Moves Media to MediaVest

02 March 2001

Miller Brewing has switched its $90 million media buying account from Starcom USA to MediaVest USA, citing a need to “improve efficiencies”.

Starcom – MediaVest’s sibling beneath the umbrella of Bcom3’s Starcom MediaVest Group – will retain the brewer’s media planning and local and Hispanic buying.

News Source: CampaignLive (UK)