Middle Eastern ad markets grow

27 April 2009

LONDON/WASHINGTON: The majority of advertising markets in the Middle East registered double-digit growth in adspend last year, reaching a peak of over 40% in Oman and the UAE, according to figures from WARC and the Pan Arab Research Centre.

Recent adspend figures for Bahrain, Israel, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, the UAE and Yemen have all been added to the Data section of WARC Online, and can be viewed by subscribers by clicking here.

Newspaper revenues rose by almost 60% in the UAE in 2008 year-on-year, with outdoor posting growth of 30.6%, cinema growing by 16.7% and radio and magazines both seeing improvements of over 13%.

Oman's ad market also expanded by almost half last year, driven by a sizeable increase in newspaper spending, with magazines, TV and radio also enjoying substantial annual improvements.

Syrian revenues saw an uplift of almost a third, with Yemen growing by just under 25%, and Saudi Arabia registering an improvement of 13.1%.

Spending in Lebanon also rose by 38.2% on an annual basis last year, following an 18.9% uptick in 2007, with newspaper spending more than doubling over the year as a whole.

Jordan, however, saw revenues fall by 14%, including a 4.6% slide in TV ad sales.

Data sourced from WARC Online