Midas Fires Tatham, Puts $60m Creative Business Up for Grabs

05 June 2001

After disposing yesterday of its third creative agency in six years, publicly traded auto products and services franchiser Midas put its $60 million US creative and strategic business up for review.

Ex-incumbent, Chicago’s Euro RSCG McConnaughy Tatham claimed it had resigned the account. The client opined otherwise: “Frankly, most of the people we had worked with in the beginning at Tatham are no longer there,” said Midas spoke Bob Troyer, bluntly describing the parting of the ways as a “dismissal”.

According to Troyer, a maximum of four agencies will be chosen to contest the business with the decision announced in August. The review excludes Midas’ media buying account, handled by Aegis Group in New York.

News source: New York Times