Microsoft's Recipe for Ingesting Yahoo: Slow Cooking

11 March 2008

REDMOND: Washington: If you like your beef melt-in-the-mouth tender, slow cooking's the answer. A culinary tip not lost on Microsoft concerning its ingestion of Yahoo – assuming, that is, that the web portal falls into the Redmond predator's maw. 

S-l-o-w is the nub of the software titan's integration plan, according to industry pioneer in computer-supported cooperative work Ray Ozzie (pictured above), who these days fills Bill Gates' shoes as Microsoft's chief software architect.

"Technology companies, if they dive in and just smash things together for smashing them together's sake, it's reckless, it's just simply reckless," Ozzie declares. "They have a number of different types of technologies [and] ... their own corporate culture."

Despite which, Ozzie is "very optimistic" that Microsoft will be able to achieve the $41.4 billion (€27.0bn; £20.57bn) deal's main objectives if signed and sealed – an outcome for which the Redmond chowhound is odds-on favourite despite Yahoo's current flailing for a white knight.

Ozzie believes the creation of a broad advertising and services platform as a foundation for Microsoft's online activities is achievable – so long as the integration doesn't disrupt the experience of internet users and advertisers.

This, he avers, is more important than a scurry to milk the financial and cost-saving benefits from the two companies' operational consolidation.

Meantime, Microsoft's drive to create more internet services to complement its traditional software business – evangelized by Ozzie since joining the company three years ago – will  finally bear fruit this year with a number of trial versions of unspecified new services.

Data sourced from Financial Times; additional content by WARC staff