MetLife Undergoes Twenty-Year Itch, Eyes Y&R’s Rivals

31 October 2000

After more than twenty years in the safe haven of Young & Rubicam New York, the Metropolitan Life Assurance Company is eyeing other agencies with a view to a new relationship.

Says MetLife spoke Kevin Foley: “We're open to new ideas but we're not in a heated rush to change a very established brand and image.”

MetLife’s best known recent campaigns, feature characters from the Shultz Peanuts strip with the theme "Get Met. It pays." Ad spend is said to be in the region of $50 million annually.

News source: New York Times