MediaCom Tops UK Media Billings League

01 March 2004

Grey Global Group's MediaCom has leapt to the top of Britain's media agency billings pile, according to the latest rankings.

The annual Top 300 Agencies report of trade journal Campaign shows that MediaCom notched UK billings of £610.9 million ($1.1 billion; €911.2m) in 2003, a rise of £60m on 2002. The figures, compiled by Nielsen Media Research, pushed the network to the top of the media agency rankings, displacing last year's leader ZenithOptimedia.

The top five (2002 position in parentheses) are:

1 (3) MediaCom: £610.9m; +11.1%
2 (1) ZenithOptimedia: £605.9m; -13.1%
3 (4) MindShare: £556.7m; +15.8%
4 (2) Carat: £519.2m; -7.9%
5 (5) OMD UK: £427.3m; +6.7%

There was no change at the summit of the creative billings list, with Abbott Mead Vickers BBDO taking top spot again. However, Campaign branded 2003 as the "year of the independents" after Miles Calcraft Briginshaw Duffy, Clemmow Hornby Inge and Vallance Carruthers Coleman Priest all broke into the top 30.

The top five creative shops are:

1 (1) Abbott Mead Vickers BBDO: £350.0m; +2.6%
2 (2) McCann-Erickson Advertising: £302.6m; +1.4%
3 (7) J Walter Thompson: £286.2m; +16.9%
4 (6) Publicis: £279.8m; +11.8%
5 (4) Ogilvy & Mather: £253.2m; -7.4%

Data sourced from: Campaign (UK); additional content by WARC staff