McDonald’s UK Gets Coy About Sipping Nectar

29 August 2002

Britons could soon be paying for their Big Macs and other cholesterol delights with points earned from purchases made via their Barclaycard or goodies bought by any means from J Sainsbury supermarkets, BP service stations and Debenhams’ department stores.

US-owned fast food chain McDonald’s is reportedly set to signup to Nectar, a UK-based multi-retailer loyalty programme set to launch this autumn backed by a £50 million ($77.14m; €78.26m) marketing campaign.

But McDonald’s is coy about its participation in the new programme, dismissing this as “speculation”. However, the cheerleaders at Nectar are undeterred, claiming the venture will have signed over half of all UK homes “within one month of launch” [WAMN: 05-Jun-02].

Nectar is backed by US private investment bank Warburg Pincus.

Data sourced from: BrandRepublic (UK); additional content by WARC staff