McCann To Push Chinese Brands Overseas

22 September 2006

BEIJING: The time is right for Chinese brands to achieve a higher global profile, says US-headquartered advertising agency McCann Erickson Worldwide.

The company, part of the Interpublic Group, is planning to devote more resources to help Chinese brands gain overseas recognition, shifting emphasis from selling multinational brands into China.

Chairman/ceo John Dooner believes the 2008 Olympic Games in Beijing will showcase leading domestic enterprises and he earmarked white goods manufacturers and computer firm Lenovo as having strong brand potential abroad.

Data sourced from Financial Times online; additional content by WARC staff