McCann-Erickson Splits with Burger King

01 October 2001

McCann-Erickson has lost its share of Burger King’s $400 million ad duties less than a year after it won them, say sources.

The shop picked up the fast food giant’s US adult consumer creative business at the close of last year [WAMN: 09-Jan-01], launching a campaign titled ‘Where the Whopper is King’ in March. It has not been disclosed whether the account is being reviewed or has simply been handed to another agency.

It is unclear how the decision affects McCann’s Interpublic Group sibling Campbell Mithun in Minneapolis, awarded the children’s ad business in January. Media duties are with Bcom3’s Mediavest.

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