Masked Shops Joust for MasterCard Promo and Interactive Business

08 February 2002

Four anonymous promotions agencies and an unspecified number of new media shops are slugging it out for MasterCard International’s below-the-line and interactive business in the US.

The interactive victor is to work alongside extant shops Avenue A, Seattle and New York, and Lante Corporation in Chicago; while the winning promotional agency will oust incumbent Ryan Partnership of Westport, Connecticut.

The cloak and dagger reviews are both conducted under the baton of New York firm Morgan Anderson Consulting. Budgets are not revealed although according to CMR, MasterCard’s overall measured media spend in the first ten months of 2001 hit $147 million.

Data sourced from:; additional content by WARC staff