Martin Loses out as Saab Shifts Creative Duties

31 January 2001

Creative duties for General Motors’ subsidiary Saab Cars USA have been switched from the Martin Agency in Richmond, Virginia, to its Interpublic cousin Lowe Brindfors in Stockholm, Sweden.

The account has been at Martin since 1997, when Saab vowed to plough $180 million into advertising over three years. The agency, however, retains Saab’s media planning and buying accounts.

Martin also announced yesterday that it was cutting forty jobs from its workforce of 415, blaming “a drop in demand”. On top of the Saab loss, over half the shop’s dotcom revenues forecast for the past eighteen months also vanished into the mist.

News source: Advertising Age - Daily Deadline