Martha Stewart's Road to TV Rehabilitation

04 February 2005

Disgraced US style empress Martha Stewart is to start work on a reality show when she leaves prison next month.

The founder of Martha Stewart Living Omnimedia, currently incarcerated in a West Virginia jail for lying about share dealings, is to follow in the footsteps (if not the curious hairstyle) of real estate billionaire Donald Trump, as she sets-up her own version of Trump's ratings hit, The Apprentice.

Stewart, who signed up for a number of TV deals before beginning her federally-funded holiday in West Virginia, will spend weeks on NBC primetime choosing a new employee from a bunch of eager candidates and, more crucially, polishing her own tarnished image.

The victor will scoop a year's contract, a $250,000 (€192k, £132k) salary and the thrill of working with the epitome of gracious living. The real winner in all this, however, is likely to be Brand Martha.

Says the show's producer Mark Burnett: "People are fascinated by comeback stories."

Data sourced from Wall Street Journal Online; additional content by WARC staff