Martha Stewart Media Firm Sidelines TV Show

20 May 2004

Martha Stewart's US media company is suspending her television show for the coming season as the fallen domestic guru waits to be sentenced.

Martha Stewart Living Television, an Emmy award-winning lifestyle show distributed to 52% of America's local TV markets, will be put on hold when its current series ends in September. Ad revenues generated by the programme have tumbled since Stewart became embroiled in the ImClone insider trading scandal.

The style diva was convicted earlier this year of lying to federal investigators about her sale of ImClone stock in late 2001 [WAMN: 08-Mar-04]. She is due to be sentenced on June 17 and may be sent to jail.

Martha Stewart Living Omnimedia, the company set up to exploit Stewart's reputation as the arbiter of all things wholesome, has been trying to loosen the ties with its founder since her conviction.

Data sourced from: New York Times; additional content by WARC staff