Marketing Director the Latest Victim in Boots’ Bloodbath

10 January 2003

Boots, the 1,573-outlet retail giant dominating Britain's pharmacy, eyecare, health and beauty sector, on Wednesday added yet another blood group to the stains proliferating on its boardroom carpet.

The troubled retailer – which seeming lost its way after a nationwide revamp of its instore layouts and merchandise (triggered by loyalty card data) – has already decided to retire chairman John McGrath and dispense with the services of ceo Steve Russell.

The latest casualty is marketing and development director Barry Clare, whose formal departure is set for the end of this month. Clare, in the marketing hotseat just three months, was previously responsible both for the group’s overseas business and its Wellbeing unit – the latter having come under fire from many analysts.

According to the retailer, the outgoing chairman and chief executive decided “some time ago” to oust Clark but the announcement was delayed until his replacement had been recruited. His successor is Mars vice-president Ann Francke, whose resumé also includes thirteen years in brand management and marketing at Procter & Gamble.

The pain of Clare’s passing will be eased by compensation equivalent to a year’s salary - £350,000 in 2002. The news triggered a 3.4% fall in Boots’ share price, down £0.20 to £5.72.

Data sourced from:; additional content by WARC staff