Magazines: Adspend Dollar Decline Continues Thru’ November

12 December 2001

According to data for November released Tuesday by the Publishers Information Bureau, the year-on-year decline in aggregated magazine advertising income continued through November, sliding by 11.2% to $1.6 billion. In the same month, ad pages fell by 17.3% to 25,053.

During the course of the month revenue sagged by 4.3% to $14.9bn – compared with October which registered a 3.4% drop. Pages lost 10.9%.

However, a silver lining surrounded three major ad categories: Drug & Remedies, Toiletries & Cosmetics and Direct Response. All posted gains in spending, while six of the twelve major PIB categories – Toiletries & Cosmetics, Apparel & Accessories, Drugs & Remedies, Food & Food Products, Direct Response and Transportation, Hotels & Resorts – are running ahead of last year’s adspend totals.

News source: (USA)