Magazine Advertising to Bounce Back – Eventually

28 October 2002

Publishing executives may be heartened to know that the ailing global magazine ad sector will eventually emerge from its current slump to pass the $50 billion (€51.2bn; £32.2bn) revenues mark in 2006.

This forecast comes from the Global Entertainment and Media Outlook 2002–2006 from PricewaterhouseCoopers, which predicts magazine spend of $51.155bn in 2006 (an average annual growth rate of 3.2%).

What is more, by then consumer expenditure on magazines will have reached $37.236bn, producing total revenues for the industry of $88.4bn.

What publishers may be less happy to hear is that magazine advertising will achieve most of its growth in 2005 and 2006. The short-term outlook, affected by poor economic conditions, remains weak.

Data sourced from: Periodical Publishers Association press release; additional content by WARC staff