Magazine Advertising: It Gets Worse!

08 February 2002

The Publishers Information Bureau in New York revealed Thursday that ad pages in magazines during January fell 15.9% year-on-year. For 2001 overall, ad pages declined from the preceding year by an eye-watering 11.7%.

The worst hit sectors in 2001 were automotive (down 17.7%); technology (-42.5%); and retail (-19.7%). January saw growth in only two sectors: drugs and remedies (+5.9%) and toiletries and cosmetics (+3.2%).

Data sourced from: New York Times; additional content by WARC staff