MTV Names Digital Strategy Chief

03 November 2006

NEW YORK: Music television giant MTV Networks has chosen Mika Salmi as the man to steer it to online success.

Salmi has been appointed to the new role of president of global digital media. He became part of the Viacom-owned MTV family after his online games and video firm Atom Entertainment was acquired in August.

MTV has failed to replicate its dominance of TV youth culture in the digital age - which less-than-sparkling performance resulted in the ousting of Viacom's ceo Tom Freston two months ago [WARC News: 06-Sept-06].

Salmi says that by overseeing the different networks around the world he can make sure successful digital ideas are transplanted elsewhere and "get everyone moving in the right direction".

Data sourced from Wall Street Journal Online; additional content by WARC staff