MTV Names Digital Media Chief

01 November 2005

MTV Networks, part of the soon-to-split Viacom empire, is extending its digital media vision.

It has appointed Jason Hirschhorn as global chief digital officer to oversee digital and interactive media strategies, stateside and internationally.

US-headquartered MTV, a division of the new Viacom led by Tom Freston [WAMN: 18-Mar-05], has 400 million subscribers in 164 countries and territories via eighty distinct music programming services in Africa, Asia, Australia, Canada, the Caribbean, Europe and Latin America.

Hirschhorn's remit is to accelerate MTV's new media ventures. The former senior VP-digital music and media led the development of the company's broadband product and its recent acquisition of iFilm.

He says: "Our strategy is simple. Put the user at center of everything we do and make great entertainment ... and from a business standpoint, create good tapered opportunities for our advertisers."

Hirschhorn is looking at distributing video content on such platforms as Apple's video iPod and Sony's PlayStation Portable.

Data sourced from AdAge (USA); additional content by WARC staff