01 April 1999

THE RUDE SHOCK of declining profits has galvanised the formerly unadventurous Marks & Spencer into action on a number of fronts, not least that of e-commerce. A pilot scheme and full strategic review of internet and interactive TV opportunities was launched in April, with a team examining the sales prospects for such M&S staples as clothing, food and home furnishings. Although the retailer has an existing website, sales activity is restricted to enrolling visitors for PEPs or ISAs. Says head of e-commerce, Andy Morrey: 'We won’t just be viewing obvious uses of the site but also be looking at educational applications and openings for our stakeholders.'