MSLO in the Red as Martha Prepares for Freedom

24 February 2005

Having served her time with dignity, disgraced media empress Martha Stewart will walk free from jail next week to face a disappointing set of numbers at her exploitation corporation Martha Stewart Living Omnimedia.

Despite the fourth quarter red ink, MSLO bettered analysts' expectation with a loss of $7.33 million (€5.55m; £3.84m), or 15 cents a share. The haruspices had predicted minus 17 cents. The result compares year-on-year with a profit of $2.37m (+5 cents).

But the company expects to do even less well in Q1 2005, warning that losses will exceed analysts' forecasts.

MSLO president/ceo Susan Lyne, appointed last November, put a brave face on the sorry numbers: "[Last year] was a year of significant challenge for MSLO, and we look at the coming year with both realistic expectations and optimism for the future.

"We will focus our efforts on our greatest assets: the Martha Stewart brand, our content and our creative capabilities."

Data sourced from USA Today Online; additional content by WARC staff