MRM Name Change Reflects Global Focus

31 October 2005

Direct marketing giant MRM Partners Worldwide has dropped the 'partners' from its name as part of a year-long rebranding and restructuring exercise.

New York-headquartered MRM, a division of the Interpublic Group's McCann WorldGroup, has integrated and reconfigured its direct and customer relationship marketing almost entirely to the digital world, with an emphasis on analytics and database management.

The company posted $1 billion (€827m; £562m) in global billings from clients such as General Motors, UPS, Johnson & Johnson, Dell, Microsoft, Nestlé and Intel. The agency has 2,000 employees in 67 offices across 34 countries.

Says ceo Reuben Hendell: "I think CRM is going digital. We'll do a lot of offline collateral, but from a forward perspective, there's a not a lot more revolution going on in traditional channels. There's more revolution going on in the digital channels."

Data sourced from AdWeek (USA); additional content by WARC staff