M&C Saatchi Founds Asian Branding Unit

23 March 2004

M&C Saatchi is expanding its Distillery branding division into Asia.

The ad agency will launch a Singapore office of Distillery later this month. The unit will handle branding duties for the likes of F&N Coca-Cola, Celcom, InterContinental Hotel Group and Asia Pacific Breweries.

Distillery was recently launched in the US out of M&C's Los Angeles office. However, the network's bosses believe the idea has most potential in Asia, where the unit hopes to pick up business from companies that have not traditionally used an ad agency.

Data sourced from: AdAgeGlobal.com; additional content by WARC staff